Win back inactive customers in 15 minutes a week
Getting a past customer back costs far less than finding a new one. This routine uses the Inactive segment, WhatsApp and follow-ups.

1. Open the Inactive segment
In Customers tap Inactive: it lists everyone who came at least once but not in the last 45 days. Start with the most recent; they are easiest to win back.
2. Send a short, personal WhatsApp
Open the profile and tap WhatsApp: the message already says you miss them. Add one concrete reason to come this week and log it as a note.
3. Set a follow-up and measure
Set a follow-up one week later. If they came back, mark it done; if not, try a call. Every month check how many returned.